Company History

Deep-Insight was set up in 2000, following several years of extensive scientific research into the drivers of customer retention and employee performance.

Having analysed the success factors of several hundred European companies over a period of nearly 10 years, Deep-Insight’s founders developed and built the customer retention and employee engagement engines that form the basis of its online relationship assessment services.

These tools and methodologies form the basis of the Customer Relationship Quality (CRQ™) and Employee Relationship Quality (ERQ™) assessments and online reporting that Deep-Insight delivers to an increasing range of international clients.

In 2014, Deep-Insight incorporated Net Promoter Score (NPS) into its customer methodology and shortly afterwards into its employee methodology. NPS is now an integral part of Deep-Insight’s offerings.

Deep-Insight serves the business needs of large global organisations across a wide variety of industries from its headquarters in the National Software Centre in Cork, Ireland. It has international sales offices in London, Amsterdam, Warsaw and Sydney.

Deep-Insight is an equality opportunities employer, has a diverse workforce and promotes sustainable practices.




* Net Promoter® and NPS® are registered trademarks and Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld