Channel Assessments

Many company choose to sell through distribution channels rather than employ a direct sales force. In many cases, companies with adopt a strategy of selling both directly to end customers and indirectly through a distribution channel.

Although this can lead to channel conflict, it is a very common approach to sales in many industries – in particular the insurance industry. Large strategic accounts are managed centrally by the company’s own sales team, while smaller accounts are managed via partners.

Deep-Insight offers two types of channel assessments:

  • Partner Relationship Quality (PRQ™) - a regular assessment of the strength of relationship with key channel partners. This assessment incorporates the Net Promoter Score (NPS) metric.
  • Broker Relationship Quality (BRQ™) - a regular assessment for insurance companies to assess the strength of relationship with brokers/ IFAs though which they distribute life, pensions and health insurance products. NPS is also built into these assessments.









* Net Promoter® and NPS® are registered trademarks and Net Promoter SystemSM and Net Promoter ScoreSM are trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld