Deep Channel Insight

In many instances, it’s not clear who your customer actually is.

If you sell through a channel partner or distributor, the primary relationship with the end customer probably lies with your distributor. You may have a strong relationship with your distributor but a very tenuous one with the end customer. The situation is often complicated by the fact that you may have your own direct salesforce that competes directly with your distributors.

Deep Channel Insight recognises this dilemma by assessing the quality of the customer relationship at two different levels:
- Between you and each of your distributors.
- Between your distributors and your end customers.

We then combine the results to provide a unique analysis of your channel partners.The results allow you to identify the strengths and weaknesses in the chain between you and the ultimate end users of your products or services.