If your company sells through a channel partner or distributor, the primary relationship with the end customer probably lies with your distributor. You may have a strong relationship with your distributor but a tenuous one with the end customer. This situation is often complicated by the fact that you may have your own direct salesforce that competes directly with the channel.

Deep Channel Insight recognises this dilemma by assessing the quality of the customer relationship at two different levels:

• Between you and each of your distributors
• Between your distributors and your end customers

We then combine the results to provide a unique analysis of your channel partners and how well you are assisting them in driving the performance of their business. The more you help them, the more they will push your products and services.

The results of a Deep Channel Insight assessment allow you to identify the strengths and weaknesses in the supply chain between you and the ultimate end users of your products or services.