B2B Customer Experience

Customer Relationship Quality

Going further to get to the heart of your most important B2B relationships

Why CRQ^TM?

Designed specifically for large, complex, B2B relationships

Our proven Customer Relationship Quality methodology is designed to let you get to the heart of your client relationships. Understand what your clients really think and get guidance on how these insights can help you strategise for future growth.

Are you ready to learn the unvarnished truth?

Going beyond only the NPS score

We do measure Net Promoter Score (NPS) alongside our CRQ framework. The powerful combination of measuring both CRQ and NPS across your client relationships can get you the strategic insights needed to drive change across the business.

***Does NPS-only work for B2B companies?* *Download our White Paper to find out***

The Customer Portfolio

Creating 'Ambassador' clients

Having an exceptional Customer Experience (CX) programme dramatically reduces the risk of losing key accounts.

As a CEO or Sales Director, you need to understand your clients’ future intentions, not just their past behaviours. Here at Deep-Insight we combine your Customer Relationship Quality (CRQ™) results with your Net Promoter Score (NPS) to segment your clients into the following relationship categories:

A third of your clients should be Ambassadors who think you are truly unique. Fewer than 15% should be Ambivalents, Wobblers or Opponents. What does your client portfolio look like?

Take a 'Deep-Dive'

Turn customer feedback into meaningful action

Our Deep-Dive Studio brings your CRQ™ and NPS results to life through an interactive analytics experience. Explore trends, compare results across your business, industries and much more to uncover the insights that matter most.

With powerful data visualisation and intuitive reporting, you’ll gain the clarity needed to drive strategic organisational change.