We believe that data should empower

In a world overflowing with information, we help organisations cut through the noise, uncover what truly matters, and make confident, forward-thinking decisions.

About Deep-Insight

Who we are

We combine behavioural science, advanced analytics and human intuition to deliver insights that don’t just describe what’s happening – but explain why and what to do next.

 

Whether you are navigating change, launching something new or refining your strategy, we help you see the bigger picture – and the hidden details that make all the difference.

 

With over 20 years of experience in the field, we are ideally positioned to help you navigate the complexities of today’s fast-paced CX environment.

What makes us different

Insight with Purpose

We go beyond surface-level data. Every project is designed to uncover meaningful, actionable insights that drive real-world impact

Human-Centred Thinking

Behind every data point is a person. We blend quantitative precision with qualitative depth to understand behaviors, motivations and emotions.

Agile and Adaptive

The world moves fast - and so do we. Our approach is flexible, collaborative, and tailored to your unique challenges.

Data-Driven Decisions

We don't just deliver reports - we deliver clarity. Our insights are practical, focused and built to support confident decision-making.

also....

We wrote the book
on CX

Can a business leader learn anything about customer centricity from 15 senior executives who have “been there, done that”? Find out the secret to becoming customer-centric.
 
Customer at the heart explores how to lead a customer centricity transformation, develop the strategy, tactics and execution of a customer centricity programme and how to change the culture. The results for companies who have followed this guidance are truly remarkable.

Meet our team

John O'Connor | CEO

John has been at the helm of Deep-Insight for over 20 years. With ample experience as a consultant in from his early career, he leads the team of magicians and drives a culture of customer centricity, both within Deep-Insight, as well as in our client organisations.

Rose Murphy | COO

An honest, straight-talker with a deep sense of integrity - Rose cares.

 

With a unique blend of 20 years’ experience in CX, strong intuition and pragmatic problem-solving Rose brings healthy challenge to the table and gets to the heart of what’s really going on. 

 

Teams that feel challenged, supported and informed — and, most importantly, know that Rose has their back.

Frank Long | Director

Frank is active across various industries, both withing commercial and non for profit organisations. His human-centric approach is a key driving force behind the success of Deep-Insight.

Alexandra Calugarici | Operations Manager

Alex has been a valued member of the team since 2017. With many years of experience leading CX programmes, Alex progressed into the role of Ops Manager, where she oversees the CX team and ensures everything runs smoothly behind the scenes. While she continues to lead and support client projects, she also manages day-to-day operations, helping to keep the business running efficiently and effectively.

Fabienne Falvay
Fabienne Falvay | Product Manager

Fabienne has been with Deep-Insight since 2019. After running Customer Experience projects for a number of years, she moved into the Product Manager role. Her key focus is to keep moving forward, ensuring Deep-Insight utilises the latest technology available to deliver powerful, strategic insights.

Kate Casey | CX Consultant

Kate joined the Deep-Insight team and since has been looking after many customer experience programmes for our clients. She knows exactly what it means to be customer focused and with her fresh ideas she brings innovative consulting to our clients.

What our customers say about us