Use our CRQ™ Principles
Our CRQ™ assessments are based on over 20 years of research and experience of working with some of the world’s largest companies who have used our five key principles to assess the quality of their customer relationships.
Know your Customers
Having an exceptional Customer Experience (CX) programme dramatically reduces the risk of losing key business relationships. As a CEO or Sales Director, you need to understand your clients' future intentions, not just their past behaviours. Here at Deep-Insight we use an account segmentation approach called Customer Relationship Quality (CRQ™) which allows you to understand exactly what your clients are thinking about you. A third of your clients should be Ambassadors. Less that 15% should be Ambivalents, Stalkers or Opponents.
LET THE VOICE OF THE CUSTOMER DRIVE CHANGE
We will get the true voice of your customers, through our five principles and proven CRQ™ methodology. But we don’t just provide you with sterile numbers and scores.
Our CX specialists will work with you to transform the data into strategic feedback and actionable results. This programme will drive change across your organisation from influencing board decisions to improving relationships with your clients.
ONE SIMPLE BUT POWERFUL QUESTION
You need to know exactly what types of individuals you’re dealing with, if they are committed to your business or not. Here’s where Net Promoter Score (NPS) comes in handy. Introduced in 2003 by Fred Reichheld, today it is embraced by some of the world’s largest and most respected companies as a key performance indicator.
