Know your Customers
Having an exceptional Customer Experience (CX) programme dramatically reduces the risk of losing key business relationships.
As a CEO or Sales Director, you need to understand your clients' future intentions, not just their past behaviours. Here at Deep-Insight we use an account segmentation approach called Customer Relationship Quality (CRQ™) which allows you to understand exactly what your clients are thinking about you.
A third of your clients should be Ambassadors. Less that 15% should be Ambivalents, Stalkers or Opponents.