The past 24 months have been a turning point at Deep-Insight. Behind the scenes, we’ve completely rethought the way in which we deliver customer experience (CX) insights to our customers in the B2B space. As a result, we now have a (significantly) faster, more agile and more intelligent approach to enable you to understand your customers.
In 2024, we decided to re-establish the Product Management role within our organisation as a core strategic function. This was not just an internal shift, it was done as a direct response to a crystal clear message that we received from our clients:
Act faster to deliver even sharper insights.
We’ve used your feedback as a driving force for all the changes we’ve made recently. Over the past 1-2 years we have worked closely with B2B leaders and conducted a series of in-depth interviews to really understand how they envision the customer experience landscape changing in the future. Our findings were consistent:
We took this feedback and advice seriously – and we acted on it.
As a result of everything we learned, we decided to first review the technical capabilities of the tools we were using. We wanted to relay the foundation on which we run our programmes and such we implemented the following:
The result? The same reliable customer feedback data but delivered with less friction.
This has to be the biggest leap forward that we’ve taken in years. This powerful analytical dashboard is specifically designed for understanding B2B customer experience insights. With this new platform, we have unlocked:
It helps us and our customers with actionable outputs for both account level changes as well as driving organisational strategy. In short, it transforms raw data into decision-ready intelligence.
No two B2B organisations are the same, and your CX tools shouldn’t be either. In the past, we used rigid tools, but that period has come to an end. Our new technology allows us to:
All in all, this means that you get a CX programme tailored to your business, not a one-size-fits-all model.
If you are responsible for CX in a B2B environment, you are likely feeling an ever-increasing pressure to:
We have designed our transformation with this in mind and can help you from moving from data collection into driving real impactful change.
This is just the beginning. Our product team is committed to continuous improvement – testing, learning and evolving alongside our clients. You can expect further innovation as we continue on this journey to push the boundaries of what is possible at Deep-Insight when it comes to B2B customer experience management.
If you’d like to:
We’d love to hear from you – your inputs fuel our progress.
Get in touch for a demo or a conversation about your CX goals—and let’s shape the future of B2B customer experience together.
Product Manager