The BT Ireland Story

This is the BT Ireland story. It’s a story about Leadership, first and foremost. But it’s also a story about Strategy, Execution and Culture – the key themes in a new book about how B2B leaders build customer-centric organisations. Shay Walsh is the Managing Director of BT Ireland and was our guest speaker at a […]

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John O’Connor interviewed on “Down To Business” with Bobby Kerr

Last Saturday, our CEO John O’Connor was interviewed on Newstalk’s Down To Business weekend radio programme about his new book Customer At The Heart. If you missed the show, here’s that conversation between Bobby and John again. Quite a few topics were covered in the short interview with Bobby Kerr. The one that I enjoyed […]

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What is Innovation?

As a Customer Relationship Advisor at Deep-Insight, a lot of clients ask me about innovation. How do I make it happen? What prevents it from happening? How do you create an innovation culture? Very often people ask me: “What exactly is innovation?” Now that’s a very good question. To find out, our CEO recently spent […]

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Increase your Broker Revenues by up to 37%

HOW TO MAXIMISE THE ‘SHARE OF WALLET’ YOU RECEIVE FROM YOUR BROKERS   It’s all about ‘Share of Wallet’ Would you like to increase your broker revenues by up to 37%? If you’re in the insurance business, of course you would! It’s all about Share of Wallet and the reason is simple. In the world […]

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The ‘Secret Ingredient’ to Creating a Customer-Centric Organisation

GUEST BLOG FROM PETER WHITELAW, AUSTRALIAN BUSINESS CONSULTANT AND CO-AUTHOR OF “Customer at the Heart” .   What is the most important ingredient for creating a customer-centric organisation? Since John O’Connor and I embarked upon writing the book Customer at the Heart more than a year ago, I have had the opportunity to meet many […]

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