It’s Good to Talk. If you’re as old as I am, you’ll remember the British Telecom (as BT was then known) TV adverts with this tagline. It was an incredibly effective advertising campaign which helped change consumers’ perceptions of the organisation. As it so happens, the same tagline is relevant to the sales and account […]
Am I better than the competition? If I got a penny for every time a client has asked “How do we compare against our competitors?” or “How are we doing against the benchmark for our industry?” I’d be a rich man. But the thing is that B2B benchmarking is not a good idea. Seriously. You should strive to be […]
Most of Deep-Insight’s work is based on helping large international B2B organisations run effective Customer Experience (CX) programmes. The key to running a good CX programme is understanding how to change the culture of an organisation to make it truly customer-centric, and that has to be based on regular high-quality conversations – both formal and informal […]
Rose Murphy Product Manager, Deep-Insight I’m delighted to start my new role as Product Manager. It’s an exciting challenge for me and for Deep-Insight. But where do I start? What do I do first? Having spent ten years working my way up to Operations Director in Deep-Insight, I know our products and services like the […]
We’re coming to the end of another year and all in all, it’s been a good one for us here at Deep-Insight. We are an Irish company – and proud of it – but our client base is international. Over the past 12 months, we have carried out customer and employee assessments in the UK, […]