Love in the Time of Corona

I was invited by Rob Baldock, the MD of Clustre to give a short webinar a couple of weeks ago on Love in the Time of Corona. Actually, it was really about how some of our clients are maintaining business relationships while they are locked down at home but still have access to a telephone […]

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New Client Announcement – Servelec

Hi, it’s Shane again announcing our new client Servelec, a leading specialist in Digital Care. It’s been a weird month, hasn’t it? The first quarter was incredibly busy, including a number of business trips trips to the UK. It may be a while before business travel becomes a thing again but the funny thing is […]

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Deep-Insight and DWF Partner on New Key Account Programme

Hello. I’m Fabienne. DWF is a global legal firm based in Manchester. We kicked off a new Key Account Programme with them last week. I’m delighted to be involved as it’s the first time Deep-Insight has helped a major international law firm establish a programme like this. Don’t get me wrong. We have set up […]

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Who is Kim and Where is She Based?

U P D A T E : I originally wrote “Who is Kim and where is she based?” in February 2020 just after Atos restructured itself into market-facing units. In June 2022, Atos announced that it was looking into an even more fundamental restructuring of the business. If the plan gets approval, a brand new […]

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Investing in the ‘Soft Side’

Customer at the Heart Peter Whitelaw and I wrote a book last year called Customer at the Heart. It was a fun experience interviewing CEOs and sales directors from large B2B companies across Europe and Australia. One of the consistent messages we heard in those interviews was the importance of investing in the ‘Soft Side’. […]

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