What is a ‘Good’ B2B Net Promoter Score?
SO WHAT’S A GOOD NET PROMOTER SCORE* FOR A B2B COMPANY? It’s a question we get asked a lot. Sometimes the question comes in a slightly different form: “What NPS target should we set for the company? 25% seems low, so maybe 50%? Or should we push the boat out and aim for 70%?” Well, it […]