5 Generic Actions to Drive up your Relationship NPS Scores

We run B2B customer assessments for large corporate clients in the Netherlands and elsewhere. Very often I get asked questions like this after we deliver the customer feedback to senior management: “OK, you’ve told us what our customers think of us, but what do we do about it now?” “Tell us what we do in […]

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Are you going to NPS me? Yes, I am!

This is the topic of a talk I’m giving this week at a conference in Melbourne. It is in response to another talk entitled “Are you going to NPS me? No I’m not” in which Dr Dave Stewart of Marketing Decision Analysis will be presenting the case that Net Promoter is a deeply flawed concept, and should be discarded by organisations that […]

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Help! What Do I do with my Stalkers and Opponents?

Help! What do I do with my Stalkers and Opponents?   If you’re a typical B2B company, the chances are that you have good or excellent relationships with the majority of your clients. But you will also have clients where your relationship is not as strong. At Deep-Insight we help you understand these client relationships […]

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5 Things To Remember To Get Your Completion Rates Up

One of the questions we get asked a lot is: “What sort of completion rates do you guys normally get on an assessment?” Well, the answer is that it depends on what sort of assessment you’re talking about – we provide feedback on relationships with customers, channel partners and suppliers, and the completion rates differ from […]

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What is a ‘Good’ B2B Net Promoter Score?

SO WHAT’S A GOOD NET PROMOTER SCORE* FOR A B2B COMPANY? It’s a question we get asked a lot. Sometimes the question comes in a slightly different form: “What NPS target should we set for the company? 25% seems low, so maybe 50%? Or should we push the boat out and aim for 70%?” Well, it […]

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