I was invited by Rob Baldock, the MD of Clustre to give a short webinar a couple of weeks ago on Love in the Time of Corona. Actually, it was really about how some of our clients are maintaining business relationships while they are locked down at home but still have access to a telephone […]
Hi, it’s Shane again announcing our new client Servelec, a leading specialist in Digital Care. It’s been a weird month, hasn’t it? The first quarter was incredibly busy, including a number of business trips trips to the UK. It may be a while before business travel becomes a thing again but the funny thing is […]
Hello. I’m Fabienne. DWF is a global legal firm based in Manchester. We kicked off a new Key Account Programme with them last week. I’m delighted to be involved as it’s the first time Deep-Insight has helped a major international law firm establish a programme like this. Don’t get me wrong. We have set up […]
Becoming more Customer-Centric Don’t be confused by the title. This is actually a personal blog post about global organisational structures and why companies sometimes change them to serve the customer better. It’s about becoming more customer-centric. Honestly! What triggered me to write this blog was today’s announcement of a new global organisation structure for Atos, […]
Customer at the Heart Peter Whitelaw and I wrote a book last year called Customer at the Heart. It was a fun experience interviewing CEOs and sales directors from large B2B companies across Europe and Australia. One of the consistent messages we heard in those interviews was the importance of investing in the ‘Soft Side’. […]