Six Degrees wins “Best CRQ Response 2024” Award

Six Degrees has been a client of ours since 2020 and it has been a privilege to work with the team for the past four years on their journey to greater customer centricity. Fiona Lynch has been the Deep-Insight CX consultant working most closely with Chris Blofield, Conley Newall and the Six Degrees team to […]

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“Excellence in CX” Awards 2024

It’s that time of the year again! At Deep-Insight, we have the privilege of partnering with some amazing organisations who work hard to ensure that their customers – and employees – have their voices heard loudly. Good companies use the Voice of the Customer to drive strategy across all areas of their business. We are […]

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A Heartfelt Thank You to Our Clients

We want to extend our deepest gratitude to all our clients who took the time to complete our CRQ assessment this year. Your participation provided us with invaluable feedback. We are truly humbled and thrilled by the positive scores and detailed responses you’ve given us. Thank you once again for your continued trust and partnership! […]

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Avoiding the CX Rat Trap

A story of rats, cobras and economists This is a story about rats, cobras and economists (and no, they’re not the same thing!) but it’s primarily a blog about a British economist called Charles Goodhart and his take on target setting, key performance indicators (KPIs) and the law of unintended consequences. Goodhart is a man […]

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The B2B Blindspot: Why NPS Isn’t Enough

Why do so many B2B CX programmes fail? Later this year, Bert Paesbrugghe will be hosting a LinkedIn webinar called The B2B Customer Success Blindspot: Why NPS Isn’t Enough. It sounds like it will be a good session and I have cheekily borrowed his title for this blog as it got me thinking about some of the reasons […]

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